Don't miss the first two lectio magistralis organised by Fiat Likes U!

The first two events are held respectively at the Faculty of Economics, University of Ljubljana today at 5 pm and the second tomorrow at the University Politehnica of Bucharest at 9 am.

The first lecture "Social Media: evolution of the customer journey" will explain why a large part of car sales is going through digital because the behavior of customers is rapidly changing. Digital channels and social networks are evolving and their role is impacting on all commercial sectors and it is now a key marketing element for the automotive industry. The main speaker will be Fulvio Sconfienza FCA Consumer Engagement Senior Manager EMEA.

The second lecture "Powertrain Technology Evolution" will show the future challenges for the decarbonization of the transportation sector and how they will require a panel of technological solutions all contributing in increasing the overall efficiency of the powertrains and promoting the use of low carbon fuels and renawable energy sources. 

For further information about the Fiat Likes U Project: http://likesu.fiat.it/en/en/